4 Travel Styles. Travel has changed and carries new definitions regarding life, traveling and memories. What’s your traveler type = your definition of travel and value. There’s a higher bar with higher levels of expectations for 2017 vacations, celebrations and getaways. Cravings for gratification in not just value but personal interests, hobbies and priorities as an individual. 1, 2, 3 and 4 – what are you looking for?

1. Ichi-go Ichi-e. A Japanese idiom “one time, one meaning,” and refers to the precious nature of each and every experience. Every moment should be enjoyed as if it were the last, the meaning involves memorializing, savoring and appreciating events, circumstances, experiences, friends, feelings and even food. The phrase “carpe diem,” literally, “pluck the flower of the day,” meaning whatever happens today is important and should be appreciated. Ichi-go Ichi-e may be a first look at a landmark you’ve always wanted to visit, the experience, a memory you recall on a trip you took.

2. The 7.4 Syndrome, that’s 7.4 billion people on the planet, all striving to experience uniqueness—something that differentiates your experience from a billion others when you travel. Fulfilling an individualistic travel dream, enlist a front and center travel advisor with first-hand knowledge, resources and experienced travel partners in weighing and embellishing details to maintain your uniqueness. Being the only one doing exactly what you are doing at the exact time. Viewing something on the planet, through your eyes at that moment. Doing what you are doing individually.

3. A Transformative Engagement. Discovering and comparing different destinations and package tours is transformative. From the minute you step on the ship, the moment you step off the plane, the second you enter a historic marketplace or take that first step into the sand. It has no definition, yet it is yours alone to interprete the definition. Searching for a lesson or experience, that inspires change or causes a shift in your viewpoint.

4. Ubiquitous Serendipity. A wish, a dream and a goal you have to travel with surprise, awe, amazement and astounding experiences over and over again. Are you looking for knowledge, insight and cultural engagement on a constant basis. You welcome experiential, activities where you get involved, whether it’s milking a goat, wandering through a village, drinking a locally made beer or wine or learning to beat a drum. You crave connections, to get up-close and personal with a destination, to see it through your own eyes and actions—and then brag and tell your friends about it on social media. It’s all about the thrill, mystery, satisfaction and adrenaline of the personal adventure, of seeing things on your terms as much as possible.

See things like never before, listen like never before, share and want more. Transform your travel by vesting in a gifted travel advisor, 1, 2, 3 and 4 – what are you looking for?

Collectively enhanced by Special Events by PJ from Steve Gillitt, Travel Market Report,